Tag: influencer culture

Q. Can Merton’s Reference Group Theory be relevant in understanding ‘identity making’ in the digital world? Explain. (10 Marks)

July 17, 2026

Q. Can Merton’s Reference Group Theory be relevant in understanding ‘identity making’ in the digital world? Explain. (10 Marks) 🌐…
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The Annual iPhone Launch: Innovation or Conspicuous Consumption? A Sociological Reflection on Youth, EMI Culture, Status, and Society

July 9, 2026

The Annual iPhone Launch: Innovation or Conspicuous Consumption? A Sociological Reflection on Youth, EMI Culture, Status, and Society Every September,…
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